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People always look forward for holiday seasons. In fact, some individuals even save money to spend on vacations. Some of the most celebrated holidays include Christmas, Easter, St. Patrick’s day, Valentines, and Thanks Giving. During these periods, most people spend a lot of money on gifts, traveling, and fun activities. Some individuals also anticipate what would happen after the holiday seasons and opt to shop early. Celebrated holidays are good for business since people tend to spend more, there is enough time for shopping, and individuals are guided by the culture of gifting.
- People tend to spend more. The target markets’ purchasing power is an important aspect in business. When people have high purchasing power, they tend to buy more products and services offered in the market. Most people also look forward to buying goods and services during holiday seasons, as compared to other periods. Besides, most businesses engage in a number of offers and promotional activities during festive seasons. An example is the Amazon.com Gift Card in a Reveal Christmas offer. This aspect makes more potential buyers to choose shopping during such periods. Some people also save money to spend during holidays, which makes it the best time for businesses to increase their revenue. Therefore, businesses should take advantage of the holiday seasons by promoting their products and services using various methods such as posting banners in websites. Clean Email is an example of a brand that uses banners to promote its product.
- There is enough time for shopping. Most companies give their workforce time-off to enjoy holiday seasons. This period is also important for employees to reunite with their families and have fun with friends. Most schools also close during popular holidays, such as Easter and Christmas, to allow pupils and students to stay with their families and friends. This fact means that people have enough time to do whatever they want during holidays, hence, tend to shop more. Shopping is one of the main activities that people engage in during holidays, hence, the need for businesses to take advantage of the situation and increase sales. Businesses can achieve this goal by conducting target marketing and taking part in promotional activities such as the Amazon.com Gift Card in a Premium Holiday Gift Box . Increased shopping is the reason why there are many promotional activities during holiday seasons.
- Individuals are guided by the culture of gifting. Holiday is normally a time to engage in fun activities. Some of the most celebrated holidays have also been linked to the culture of gifting. For instance, most people who celebrate Christmas believe in the secret Santa, where they gift each other as part of the celebrations. Thanks Giving is also associated with the culture of gifting, which makes people purchase more than they do during regular times. Therefore, businesses can take advantage of this culture to increase their sales. For instance, there are many promotional activities going on in various e-commerce websites such as Amazon with their fabulous Christmas Offers. These activities are meant to increase sales since most people are looking for gift items to impress their loved ones. Therefore, holidays are the best times for businesses to boost their sales.
Holiday periods are normally associated with spending. Celebrated holidays are good for business because of increased spending and the fact that there is enough time to shop. People are also guided by the culture of gifting during festive seasons. Therefore, as a business owner or manager, it is vital to take advantage of festive seasons to boost revenue and profitability.