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The popularity of e-books has grown all over the globe, specifically with the development of the World Wide Web. An e-book is an electronic variant of a publication that is mostly shared via digital platforms. Such publications are normally accessed and shared using various electronic devices, such as kindles, laptops, mobile phones, and tablets, among others. This fact means that readers can access e-books on-the-go, which makes it a preferred medium for travellers and people who do not like to move around with bulky documents. Besides, the medium provides an alternative for hard-copy books, which have to be published and printed before sharing with target readers. E-books also give readers the opportunity to access materials from any part of the globe and, in some cases, in real-time. As a publisher, the three main reasons to consider writing e-books over traditional hard-copy methods include that fact that they can easily be sold online to raise revenue, they make presentable and easy giveaways, and are less tedious to publish.
- E-books can easily be sold to raise revenue. Reading is still one of the main approaches of acquiring knowledge. This fact means that people, especially scholars, are ready to pay money to access reading materials. Hard-copy published books are normally expensive because of the cumbersome production process. Therefore, one can easily raise revenue by sharing knowledge via e-books. Besides, the readers will be able to access the material via the internet, which is less cumbersome compared to visiting physical stores. The publication process for e-books is also easy and less costly, which minimizes expenses. Therefore, e-books make its easier for writers and publishers to sell their knowledge directly to their potential and target audiences.
- E-books can make presentable and easy giveaways. Most online businesses, especially those that use content creators, often use giveaways to entice their customers. The best giveaway for a content creator would be to publish their content and allow their audiences to read them. This strategy can best be applied by publishing e-books that are easily accessible online. E-books can also be used to lure followers to a particular page. Besides, humans like free things, in general, which means that one is likely to follow a page that has a free giveaway. Using e-books to entice literary customers also helps in enhancing the authority of the publisher in a given subject. For this reason, it is important to ensure that published e-books have quality content and good presentation.
- E-books are easy to publish. Publishing books is normally a tedious process, especially if it is to be done on a regular basis. However, the process has been made easy with e-books since there are various tools available online that help simplify the process. Some of the popular tools include Open Office, Microsoft Word, Adobe InDesign, Kindle Gen, and iBooks Author, among others. The process of publishing e-books also has minimal bureaucracies as compared to the traditional methods. This fact makes it more suitable for regular publishers.
The internet has made it easy for people to access information. This fact makes e-books one of the main publishing methods globally. Therefore, publishers should consider adopting e-books over traditional methods because they can easily raise revenue, can be used as giveaways to lure customers, and are less cumbersome to publish.